Your One-Stop for Pop-Up!

About the Pop-Up Squad

The #PopUpSquad are the My Perfect Pop-Up Shop pop-up street team! They are innovators, disruptors, award-winning entrepreneurs, small business owners, and experts in their fields.

All the #PopUpSquad are available for media and commercial projects/enquiries. Please contact them direct using the details on this page, or via My Perfect Pop-Up Shop at

The #PopUpSquad are a huge part of My Perfect Pop-Up Shop, and help to make it the place to go for global pop-up information. Because many pop-ups are utilised and created by small businesses or start-ups, and we appreciate you have lots of questions. We are here to give independent and impartial advice.


daisy-white-profile-130pxDaisy White (Founder of My Perfect Pop-Up Shop)

Daisy is a multi award-winning author and entrepreneur. Her pop-up bookshop, Daisy White’s Booktique continues to provide independent authors a chance to showcase on the high street. In 2016, busy mum, Daisy was named as one of the Maserati/CFE 100 Entrepreneurs, and featured in The Sunday Times. She has also has radio and TV experience. 



aviation-historian-profile-130pxMichael Oakey (Founder and Managing editor at The Aviation Historian, IRET, and Director of Pop-Up Horsham)

Michael Oakey is an experienced journalist and presenter. He has appeared on numerous  TV programmes, and continues to grow his hugely successful quarterly aviation journal, The Aviation Historian.  Michael was director of a thriving community pop-up shop for ten months, and uses pop-up for various promotions.



popagami-profile-130pxBrian Craik-Smith (Founder of Popagami, Poppettes. Former Dragon’s Den contestant )

Serial entrepreneur Brian, has won numerous accolades for his Popagami business, and recently released a Christmas song! He uses pop-up in all forms, from market stalls, to shops, to one-off bookable events. Brian has also appeared in various big budget films as an extra, where he whiles away behind the scenes boredom by promoting and making his Popagami!



singularis-profile-130pxEric & Dee (Singularis Photography)

Singularis Photography have used pop-up as a seasonal promotion, and continue to run their thriving business from their West Sussex base. They are also jointly responsible for some of the great videos you will see on My Perfect Pop-Up Shop TV, including the popular ‘How To…’ series. As a duo Eric and Dee also appear on our TV screens as extras…



generic-profile-130pxNikki O Connor (Hello Baby Gifts) and Pop-Up Shop Manager

Nikki runs award-winning small business Hello Baby Gifts, and is an experienced pop-up tenant, and community shop floor manager. She is always exploring new promotional avenues, and fits work around children and grandchildren



generic-profile-130pxSue Tanner (Wacky Sue Quilts and Gifts) and Pop-Up Shop Manager

Sue started her pop-up shop journey with a community pop-up to gain confidence and expand her brand avenues. Now there is no stopping this intrepid entrepreneur, who has recently branched out to run ‘Stitch and Bitch’ sewing classes in her local area. She is always the first to volunteer for pretty much anything, and a much loved member of the #popupsquad. 



vikki-bella-profile-130pxVikki (Bella and Jos)

Vikki uses pop-up to promote her beautiful wooden toys and games, but also hooked up with like-minded entrepreneur, and superstar baker, Dom, to launch The Cake Tasting Company. Both Vikki and Dom juggle two businesses each, plus various children under six. True mumpreneurs! /



Matt Bennett : BlueFlameDesignMatt Bennett (BlueFlameDesign)

Creative genius, slightly crazy, and fits running his hugely successful, and award-winning design and marketing consultancy BlueFlameDesign, around family life. Matt oversees our brand, advertising, marketing and website. Matt also designed the logo for community project Pop-Up Horsham.



graham-phillips-profile-130pxGraham Philips (Ice Media)

Technical genius, web designer, developer and master! Also slightly mad (running theme for #popupsquad members), and works closely with Matt Bennett to keep our website running smoothly.



zuma-profile-130pxSamantha Morgan-Bertish (Zuma the Dog)

Multi award-winning entrepreneur, and founder of high quality kids brand Zuma the Dog. Sam has kicked butt in the business world, as well as being a single mum to the gorgeous Caleb. She has always used pop-up in various forms to get her brand noticed, and last year signed with a top licensing agent. We all look forward to the imminent launch of Zuma the Dog TV. Truly inspirational.



emma-selby-profile-130pxEmma Selby  

Entrepreneur and Founder of the successful and fast-growing pop-up franchise The Business Hub. Surrey Enterprise Nation Champion. Emma works tirelessly to help small businesses and is an amazing mentor and consultant. She also has a Masters in English, a degree in Russian, and previously travelled the world as part of skydiving team Mixteen. Winner of numerous awards.



bee-cosmetics-profile-130pxDerek and Liz Ready (Bee Cosmetics)

Green beauty entrepreneurs Liz and Derek have popped up all over the country with their stunning range of bee products. They have featured in numerous print, radio and TV and maintain their kitchen table business as a family project. 



generic-profile-130pxKaren Harris (K Designs)

Talented designer Karen, makes stunning glassware and showcases items such as coasters, jewellery, pictures, and ornaments in pop-up shops and markets around the South-East.



sam-sutterlin-profile-130pxSam Sutterlin 

Award-winning photographer/film-maker and Young Entrepreneur.  Despite fitting college around his fledgling career, Sam is also responsible for bringing you some of the amazing films and vlogs on the My Perfect Pop-Up Shop TV channel.



abi-truelove-profile-130pxAbi Truelove (AJT Editing)

A festival pop-up regular, Abi provides a range of proofreading and editing services via her freelance business, and has worked with publishers, businesses and independent authors. When she’s not correcting spelling and punctuation, she loves hiking, running, reading, and spending time with her two gorgeous Labradoodles, Mia and Izzy.



generic-profile-130pxSophie Ray (My Virtual PA)

Sophie provides a smooth service for many businesses, large and small, and uses pop-up to promote her My Virtual PA business. A working mum, Sophie has appeared in various promotional articles, and on the BBC News.


If you think that you have what it takes to join the #PopUpSquad then read more here >>

Latest From Our Blog

How To… Price your Pop-Up Shop Products

How To… Price your Pop-Up Shop Products

 You can really go to town with your branding on price tags, but if you are on a budget stick to neat shaped brown or white card labels, punched with a shape (hearts/stars/balloons/faces) and tied with string or a coloured ribbon.


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