Your One-Stop for Pop-Up!
When rock and roll royalty, Kiss, visited Vancouver as part of their 2013 tour, thousands of fans attended the concert. But when the band had gone they left something else for their fans to devour… a pop-up shop selling exclusive Kiss memorabilia.
Kiss embarked on a month long tour on Canada to celebrate the release of their ‘Monster’ album. The tour took in eighteen cities, and four of these featured pop-up shops
The Kiss Army Depot pop-up shop was located in West Edmonton Mall, and featured a selection of cult collectors items. These included those amazing platform boots, branded clothing, and products created especially for the pop-up.
The band teamed up with Live Merchandise to create exciting, themed pop-ups and fans queued around the block to get nab limited editions and exclusives. Kiss, are one of the USA’s most influential rock bands, with a string of awards, and an impressive list of concert venues.
Just two hundred wrist-banded fans also got to attend an in-store appearance by the band, and some of the proceeds from the pop-up shop were donated to local and national charities supported by Kiss.
This pop-up was all about the exclusivity, and the buzz around getting something nobody else has!
Pop-Up Tips to Takeaway;
- Get a buzz around your products and offer exclusives.
- Take time to chat to potential fans/customers of your brand.
- Make sure the day runs to time, and you publicise any workshops/signings/appearances.
Get the branding spot on for your current and future fan base!
Featured Header Photograph; Kiss/Fritz Media/Live Merchandise